Mobile University 2011

September 22-23, 2011

Venue Six10 - at the Spertus Institute

Chicago, IL

Welcome to Mobile University 2011, an interactive two-day educational event that will teach businesses, brands and agencies how to successfully integrate mobile into their marketing strategies. And how to reach consumers and build stronger relationships through this exciting new channel. At the event, mobile marketing experts and practitioners will discuss best practices, building a strategic mobile foundation, harnessing evolving mobile technologies, using mobile for lead generation, brand loyalty, monetization, and key metrics for measuring success.

For complete details click here to go to the conference home page.

Hear from brand innovators at marquis companies such as: Forrester, Google, Yahoo!, Playboy, Discover, Staples, Crate & Barrel, Allstate, Nissan, Blue Cross Blue Shield, Sun Times, The Economist - CQ Roll Call, ONE.org, Cars.com, General Motors, Microsoft Office and others as they discuss innovation in the mobile sector and provide insights into the behaviors of the "new" mobile consumer. Click on the "Speakers" or "Agenda" tab at this link for more details. Over 300 brands, marketers, agency representatives and product managers spanning the B2B and B2C channels from North America are expected to attend MobiU2011.

WHY YOU SHOULD ATTEND #MOBIU2011

Mobile University provides three unique advantages over learning mobile anywhere else:
 
· No-Pitching.  We create a safe zone for learning.  MobiU2011 is the most trusted place to learn since it is produced by a non-profit, staffed by a 100% volunteer force and only brands presenting case studies. 
· Full Curriculum.  MobiU2011 is the only program that purposefully selects topics and speakers so you get a broad, comprehensive education.
· Experiential Learning.  You will learn a lot from the classes and panels but you will learn just as much from the 15 Experiences that showcase lifestyle technologies, charities and arts/entertainment.

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Mobile University is the creation of the Heartland Mobile Council, a Chicago-based non-profit whose mission is to bridge the gap between marketers and the mobile industry. The confluence of consumer retailers, brands, researchers and agencies – combined with the presence of the "average consumer" – make Chicago, the Heartland of America, the best place to learn how to utilize mobile technologies to communicate with your customers.

Mobile University is made possible by the generosity of our Sponsors and support of our Partners: